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G-Force MDU Strategy

1. The Opportunity: Daniel Island

Based on U.S. Census data for our primary target market: **Daniel Island, SC (ZIP 29492)**.

Total Addressable Market (TAM)

Total Housing Units (29492): 8,172 Units

Serviceable Addressable Market (SAM)

Total MDU units in this ZIP code.

  • Total MDU Units (2+ units/structure): 3,365 Units
  • "Prime Target" (5+ units/structure): 2,878 Units
  • Result: 41% of all homes on Daniel Island are MDUs.

Serviceable Obtainable Market (SOM)

Our 2-year capture goal (e.g., 30% of "Prime SAM").

~863 Units = ~$1.22M ARR

(Based on $118.45 Blended ARPU)

2. The "Moat" (Competitive Landscape)

Our strategy is two-pronged: we beat Cable on **Speed** and we beat AT&T on **In-Home Experience**.

Feature G-Force MDU (5 Gbps) AT&T (Fiber) Comcast (Coax) Spectrum (Coax)
Download 5 Gbps 5 Gbps 1,200 Mbps 1,000 Mbps
Upload 5 Gbps 5 Gbps 200 Mbps 35 Mbps
In-Unit HW Ruckus R770 (Wi-Fi 7) BGW320 (Wi-Fi 6E) Xfinity Gateway (Wi-Fi 6E) Wi-Fi 6 Router
Service Fully Managed Standard Support Standard Support Standard Support

Strategic Implications:

  • Vs. Cable (Spectrum/Comcast): Our pitch is **SPEED**. We are 25x-140x faster on uploads. This is an easy win for gamers, remote workers, and creators.
  • Vs. AT&T Fiber: Our pitch is **EXPERIENCE**. We are speed-parity, so we win with a superior in-home product (pro-grade Wi-Fi 7 AP) and our white-glove, local managed support.

3. The Plan (B2B Sales Strategy)

This is a B2B sale, not B2C. Our relationship is with the property owner, which gives us exclusive access.

Sales Channel

A dedicated MDU Account Executive to build relationships with property management firms and developers.

The "Standard Offer"

A 5-year exclusive marketing agreement in exchange for:

  • Revenue Share: 5-10% of monthly revenue from their building.
  • No-Cost Install: We absorb all building CapEx (switch, firewall).
  • "Instant-On" Amenity: New tenants get Wi-Fi the moment they move in.

Marketing Support

Provide "move-in" packets, lobby signage, and co-branded materials for the property's leasing office.

4. The Action (Initial Target List)

A "hit list" of the first 5 properties we will target in Q3/Q4, mixing brownfield and greenfield opportunities.

  • [Target 1: Brownfield]

    e.g., "The 'Enclave' Downtown (120 units, Spectrum contract expires Q4, known fiber-lock)"

  • [Target 2: Brownfield]

    e.g., "Riverside Apartments (200 units, high complaints about Comcast upload speeds)"

  • [Target 3: Greenfield]

    e.g., "Greystar New Build (180 units, construction breaks ground Q3)"

  • [Target 4: Brownfield]

    e.g., "Canal-Side Condos (80 units, high-ARPU residents, our fiber is already in the building)"

  • [Target 5: Greenfield]

    e.g., "Woodfield Development (250 units, early-stage planning, B2B sales contact already made)"

The Financial Model

This model outlines the complete CapEx investment and projected payback for a single **15-unit brownfield conversion**. This represents our most common "fiber-locked" scenario and is the basis for our scalable rollout.

Per-Building CapEx (Shared Infra)

One-time shared infrastructure costs for a 15-unit building. The L3 switch and labor are the primary investments. (Per-unit APs & labor are added to the ROI chart).

Projected Payback Period (15-Unit Site)

Model includes all hardware (infra + APs) and per-unit conversion labor. Assumes 100% take rate (bulk agreement) and a blended ARPU of **$98.85**, demonstrating full payback in **Q6 (mid-Y2)**.

5. AI Sales Pitch Generator (Text-to-Text)

Select your target and their pain point to generate a tailored B2B pitch.

Generated Pitch

6. AI Asset Generator (Text-to-Image)

Generate marketing assets or logos using the Imagen API.

Generated Image

Your generated image will appear here...

7. AI Complaint Analyzer (Text-to-JSON)

Paste in an unstructured tenant complaint email to extract structured data (sentiment, summary, urgency).

Structured Analysis

8. AI Pitch-to-Speech (Text-to-Audio)

First, generate a sales pitch in Section 5. Then, click the button below to convert it to speech.